Outdoor advertising refers to any form of advertising that reaches consumers while they are outside, such as billboards, posters, signs, and other displays on buildings, vehicles, and public transportation.
Outdoor advertising can be an important part of advertising and marketing strategies because it allows businesses to reach a wider audience outside of their physical location. This can then mean greater opportunities to create brand awareness and drive sales by targeting specific demographics in high traffic areas.
Outdoor advertising also helps businesses to:
Develop brand recognition
Reach a larger audience
Increase sales as a result of this wider reach
Stand out from competitors and make a large impact in a creative way