One of the keys to a successful social media marketing platform is knowing your own business. A large corporation is going to have needs and attributes which require a very different approach to social media marketing than a small, local business will need to be successful. Play to your strengths—if...
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CONSIDER CREATING A SOCIAL MEDIA MARKETING POSITION
Lastly, if it is within your company’s financial position to do so, consider creating a position specially designed to create, develop, and maintain your company’s social media marketing presence. More and more colleges are offering degrees specifically tailored to social media marketing, and graduates of these programs are trained and...
THE “BIG SOCIAL”
There are many social media outlets that businesses use. Here is a basic overview of some outlet: Facebook: Facebook’s modest beginning, as a simple networking tool for college students (mainly designed to allow students to let their friends know where the parties were, and to look at the pictures from...