What is branding

In a simple definition branding is the identity of a company that differentiates itself from various competitors that are in the same field of operation with identical or similar products or services. Branding creates mostly awareness about a company’s services and makes it favorable or not to customer preferences in doing business with or buying from.

The vision and mission of the company often starts from branding by creating first the entrance in the market by identifying itself and also refers to overall interaction of potential or existing customers or associates.

Building a corporate identity is the first step in creating a strong dominant branding in the market and should start with a logo and proceed to the rest. Here at Inception Media Agancy, we can create branding for newly established companies or re-brand established ones.