Why you need a Marketing Plan

Having a marketing plan can help you to:

  • identify your target market and how your product or service can benefit it
  • identify how you might attract new customers
  • encourage your existing customers to continue purchasing your product or service
  • set goals and time frames for your marketing activities
  • map out a strategy to reach your target audience, including the messages, channels and tools you’ll use
  • evaluate your marketing activities
  • provide a marketing budget and see your return on investment.